Ethics in Marketing and Communications

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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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Produktinformation

Artikelnummer 9780230358553
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor McKinley, M.
Einband B, Business Strategy/Leadership, Marketing, Business Ethics, Corporate Communication/Public Relations, Business Strategy and Leadership, Corporate Communication, Palgrave Business & Management Collection, Management science, Leadership, Public Relations, Sales & marketing, Market research, Business ethics & social responsibility, Fester Einband
Sprache eng
Seiten 130
Verlag Springer Nature EN
Publikationsjahr 2011

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