Evans's Essays

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Excerpt from Evans's Essays: Practical Hints for Retail Jewelers by One of ThemR evans has told, in his Foreword, how these Essays came to be written, but he has not told why they were collected and published in book form.The articles, as they appeared at first from week to week in The Manufacturing Jeweler, and later from month to month, attracted wide-spread and favorable attention. Readers of all classes, both among the retailers for whom they were primarily written, as well as among wholesale dealers and manufacturers, took frequent occasion both by letter and by personal interview to speak of the Evans Let ters in-words of the warmest praise. Mr. Evans seems to have the faculty of expressing in straightforward, readable language the ideas and aspirations which the majority of business men believe in and hope for, even if they do not always live up to them. His facility, directness and fullness of expression, concerning what might be ordinarily consid ered a dry subject, are quite remarkable, especially coming from a man without previous literary training. Some of his essays on business ethics, and the attributes of personality and character necessary for success, are quite equal to any thing Benjamin Franklin ever wrote.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.