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- Exhibitions, Trade Fairs and Industrial Events
Exhibitions, Trade Fairs and Industrial Events
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This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
Lieferbar in ca. 10-20 Arbeitstagen
