Fashion Forward: A Guide to Fashion Forecasting

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Fashion Forward: A Guide to Fashion Forecasting takes a practical approach to fashion forecasting with easy-to-read content and contemporary examples from today's fashion industry. Balancing theory and practice with a trendy, magazine like layout, the book will provide an overview of fashion forecasting concepts, including trend observation, data collection, and information analysis. The text then takes students through the steps of creating an actual forecast and includes chapters on determining themes, colors, textiles, and silhouettes. A range of student examples and an emphasis on computer presentation techniques guide the student to ultimately assemble and present their own fashion forecast.

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