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  • Foundations of Corporate Success: How Business Strategies Add Value

Foundations of Corporate Success: How Business Strategies Add Value

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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
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210,00 CHF

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