From Concept to Consumer

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In From Concept to Consumer, legendary product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process... the easiest 5%! Baker illuminates crucial issues you won't find covered in any textbook, including: ten critical mistakes product inventors make... how to quantify and manage the hidden costs that can sink your product... how to time product delivery so you don't reach the market too early or too late... how to coordinate worldwide product development, and leverage Asian manufacturing without falling victim to its pitfalls. You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding "feature creep, " prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. Then, once you've delivered your first winning product, Baker shows how to follow up with the next one... and the next one after that!