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- Gale Business Insights Handbooks of Global Markting
Gale Business Insights Handbooks of Global Markting
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The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global, research strategies for finding actionable intelligence, understanding other business environments, segmenting markets on a global scale, the merits and drawbacks to standardization, and more.
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