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- Great Brand Blunders
Great Brand Blunders
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A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong (as well as chuckling from the sidelines) and offers important lessons for marketing professionals and students.
Lieferbar in ca. 10-20 Arbeitstagen