Head in the Game

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Despite already being at the top of the gene pool, athletes can actually become better. But the next frontier for sports training doesn’t rest with the body—it’s in the mind. Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens of other elite athletes are hooking their brains to computers and using cutting-edge technology to measure every aspect of their performance. The results are “life-changing.”In Head in the Game, Brandon Sneed takes us on a mesmerizing tour of this new frontier in performance enhancement and the dynamic people at its forefront: from the director of high performance at Red Bull to the former Nike executive who began his own cognitive engineering company, the drug addict who built sensory deprivation chambers that are now in high demand by top athletes to paradigm-shattering neuroscientists and many more.Sneed reveals how mental engineering is dramatically altering the gazillion-dollar and ever-expanding sports business, fans’ perceptions, and how teams and owners analyze athletes. Head in the Game brings a new level of understanding to what is possible for our world’s elite athletes—and all of us.