Hooked

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Hooked: How to Build Habit-Forming Products" is a comprehensive guide that explores the psychology, neuroscience, and design principles behind creating habit-forming products. The book delves into the four-step Hook Model, consisting of Trigger, Action, Variable Reward, and Investment, that drives user engagement and builds lasting habits. Through real-world case studies and success stories, the book provides practical strategies for product designers and entrepreneurs to create addictive experiences that resonate with users. Ethical considerations are also addressed, emphasizing the responsibility of designing products that prioritize user well-being and transparency. With a focus on user-centric design, data-driven insights, and the power of emotions, this book empowers readers to design products that enrich users' lives and drive positive behavioral change. It also encourages a mindful approach to habit-forming product design, leveraging technology for positive impact and fostering healthy relationships with digital products. Beyond initial engagement, the book explores the concept of habitual engagement-creating a lasting relationship with users that goes beyond a one-time experience. By building habit ecosystems that integrate the product into users' daily lives and complementary experiences, product designers enhance the product's relevance and importance. It provides valuable insights, actionable strategies, and ethical considerations to guide readers in creating products that resonate deeply with users, enrich their lives, and drive positive behavioral change. With a focus on user-centric design, data-driven insights, and the power of emotions, this book equips readers with the tools to build habit-forming products that leave a lasting mark on the world.