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- Hospitality Marketing and Consumer Behavior
Hospitality Marketing and Consumer Behavior
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.
Lieferbar in ca. 10-20 Arbeitstagen
