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- How Business Works
How Business Works
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Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introductory textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice. The global business challenges facing today's students are more complex than ever before. How Business Works prepares stude
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