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- How to Do Better Creative Work
How to Do Better Creative Work
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How do you achieve something as nebulous as creativity? How do you encourage it in others? How can you reproduce it time and again across the whole range of clients? Effective creative work is not a nice-to-have, it is a necessity. Whether you are the CEO of an agency or a junior just starting out, effective and award winning creative work is the only way you will differentiate yourself in a fiercely competitive marketplace. Here is the guidance you need from someone who has been doing just that at the very highest level for the past 15 years: Steve Harrison, the creative director who has won more major awards than any other in the world. Steve reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
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