The Forgotten Foundations of Fundraising

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Praise ForThe FORGOTTEN FOUNDATIONS of FUNDRAISING "Thoughtful, thorough, and well-written, this book is a productively irreverent reality check on the pervasive over-professionalization of fundraising. It provides plenty of simple, proven techniques for success from earnest advocates of traditional American charity and philanthropy done right, from the bottom up by neighbors helping neighbors." -Carl Helstrom, The Lynde and Harry Bradley Foundation "Jeremy Beer and Jeff Cain are two of the most practical people in the philanthropic field. They use common sense and deep personal knowledge to puncture pretense, myths, and fads. The Forgotten Foundations of Fundraising is wise and witty." -Tom Riley, Connelly Foundation "If you think fundraising is just a mechanical process of stock letters and robotic phone calls, you need the de-programming that this book can instill. Jeremy Beer and Jeff Cain know this important work inside and out. As they explain, the most successful fundraising efforts are thoughtful, personal, and strategic. Funders should be seen as friends and partners, not ATMs." -Lawrence W. Reed, Foundation for Economic Education Nonprofit fundraising has become complicated. It doesn't need to be. If you are reasonably bright and interpersonally normal, you already have the necessary skills to raise money for your nonprofit. In this fun, back-to-basics guide, Jeremy Beer and Jeffrey Cain reveal how to find donors and how to keep them, how to plan for organizational success and how to achieve it, and how best to employ mailings, meetings, events, donor clubs, planned giving, foundation outreach, and more in furtherance of your nonprofit's goals. Whether you are brand new to fundraising or are already an experienced hand, whether you are fundraising for a faith-based institution, policy group, school, human-services provider, local arts organization, or some other charity at the heart of American civil society, The Forgotten Foundations of Fundraising will clear through the clutter to give you the essential knowledge and tools you need to succeed.