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  • Information-Driven Marketing Decisions

Information-Driven Marketing Decisions

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Presenting the key elements that contribute to an information gap in the use of data for marketing decisions, this work describes the evolution of information in decision-making, the distinction between data and information, and the reasons why data gathering/processing has become sophisticated.
Folgt in ca. 15 Arbeitstagen

Preis

132,00 CHF

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