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- Innovation and Dynamics in Japanese Retailing
Innovation and Dynamics in Japanese Retailing
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Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces, responses of Japanese retailers to deregulation, increasing competition, changes in consumer behaviour, and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
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