Innovative, Creative and Sustainable Decision-Making in Changing Contexts

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This monograph presents a unique and powerful bottom-up methodology for promoting and securing Sustainable Development Goals (SDGs) through innovative and creative decision-making and enactment in a wide variety of entrepreneurial innovation contexts. The authors identify four sustainable development enabling factors - (1) the presence of a trustworthy trading system for private and public goods, (2) the need for communication facilities for provenance exploration, authentication and demonstration, (3) the ability to build and support entrepreneurial innovation clusters bottom-up, and (4) the ability to establish caravanserai - and argue that these four factors can enable a strong bottom-up contribution to sustainability in all its forms. The authors investigate the changing contexts for decision support now emerging from the responses to pandemic-driven lockdowns, explore how in ancient history a set of sustainable development enabling factors was responsible for the enduring success of safe local and trans-national trading relationships, and reveal the role of these factors in recent history. They also provide a case study example of a coffee grower in Peru that successfully promotes the full set of sustainability-enabling factors through their own bottom-up innovative and creative activities. They discuss the opportunities arising from building a Sustainability-Enabling Decision Support (SEDS) platform and conclude by examining how success stories, mediated by a SEDS at the micro level can promote into new territories at the meso sand macro level guided by these sustainable development enabling factors.