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- Inside Political Campaigns
Inside Political Campaigns
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Provides a guided tour of the inner workings of the election campaign process, demystifing the often murky world of professional politics. It offers a unique blend of theory and practice that draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. Highlighting lessons learned, the authors provide a unique introduction to both the study and the execution of political campaigns.
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