- Start
- Integrated Advertising, Promotion, and Marketing
Integrated Advertising, Promotion, and Marketing
Angebote / Angebote:
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
Lieferbar in ca. 10-20 Arbeitstagen