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- Integrated Marketing Communications in Football
Integrated Marketing Communications in Football
Angebote / Angebote:
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
Lieferbar in ca. 10-20 Arbeitstagen