Intellectual Property

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THE REVISED AND UPDATED COMPREHENSIVE GUIDE TO INTELLECTUAL PROPERTY The thoroughly revised fifth edition of Intellectual Property offers an accessible guide that simplifies the process of attaching a dollar value to a wide variety of intellectual properties and intangible assets such as patents, trademarks, copyrights, trade secrets, favorable contracts, licenses, and joint ventures. Comprehensive in scope, the text explores the relationship between intellectual property and intangible assets and the business enterprise in which they are exploited. This new book contains the tools needed for evaluating the investment aspects of licensing and joint venture decisions and the author discusses the legal, tax, and accounting practices and procedures related to such arrangements. In addition, the book provides analytical models that can be used to determine reasonable royalty rates for licensing, equity splits in joint venture arrangements and intellectual property infringement damages. The updated fifth edition contains information on the most recent thinking in the field and includes real world examples that clearly illustrate theoretical topics. The book's hypothetical case studies cover many of the nuances of valuation, licensing, and damages analysis. Most of the chapters in this book have been revised to reflect the accelerating importance of intellectual property for value creation. The text is designed to make the information easier to access by defining four major sections: Introduction, Valuation, Exploitation, and Infringement Damages. In today's marketplace 85% of the value of major corporations of all types is comprised of intellectual property and intangible assets. The updated fifth edition addresses the fact that intellectual property has become a critical factor to business decision-making. Quantifying the value of intellectual property is fundamental to activities such as licensing, acquisitions, joint ventures, divestitures, restructurings, and acquisitions.