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- Internal Marketing
Internal Marketing
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Folgt in ca. 15 Arbeitstagen