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International Place Branding Yearbook 2012

International Place Branding Yearbook 2012

International Place Branding Yearbook 2012

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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Lieferbar in ca. 20-45 Arbeitstagen

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120,00 CHF

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Produktinformation

Artikelnummer 9780230279520
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor Go, F. / Govers, R.
Einband B, Marketing, International business, Business Strategy/Leadership, Economics, general, Tourism Management, International Economics, Business Strategy and Leadership, Economics, Palgrave Business & Management Collection, Management science, International business enterprises, Leadership, Tourism, Management, Market research, Business & management, business strategy, Hospitality, leisure & tourism industries, Fester Einband
Sprache eng
Seiten 266
Verlag Springer Nature EN
Publikationsjahr 2012

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