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- Introduction to Applied Demography
Introduction to Applied Demography
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Applied demography is a technique which can handle small geographic areas -- an approach which allows market segments and target populations to be studied in detail. This book provides the essential elements of applied demography in a clear and concise manner. It details the kind of information that is available, who produces it, and how that information can be used. The sources mentioned are American, but the techniques for estimating have universal application. A background in elementary algebra is sufficient for this book.
'This is a handy, concise primer that summarizes various fundamentals of particular interest to the field (estimating total populations, household sizes, etc.)' -- Population Today, October 1984
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