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- It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose
It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose
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As one of the country's most successful ad executives, Spence is an expert on articulating a goal beyond making money. Now, the author shares his insider insights along with case studies to explain to listeners how to discover their own purpose and apply it to everything they do.
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