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- Leadership Storytelling
Leadership Storytelling
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»Leadership Storytelling as a Sensemaking Strategy in Internal Change Management«: Leadership storytelling can be an advantageous communication tool in a rapidly changing world - provided that the man-ager has the necessary know-how to use stories profitably. The author uses literature and interviews with experts to analyze the potentials and challenges of storytelling, especially from the perspective of sensemaking and change management.
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