Leading Your Business to the Next Level

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Companies that have survived the perils of startup face an entirely new and different set of challenges as the firm prospers and grows. For owners, executives, managers, and employees alike, the evolution of an enterprise from entrepreneurship to maturity is aruduous and requires a talent for managing constant change, both in the marketplace and in the company itself. Setting your company on a trajectory of profitable growth--and getting past that crucial break--even point--requires fundamentally different strategies, skills, and techniques from what worked in startup mode. Any forewarning puts entrepreneurial leaders ahead in coping with the obstacles over the next hill. Leading Your Business to the Next Level provides that forewarning and offers practical management approaches that will make the growth journey less hazardous and more rewarding. Featuring illustrative case examples and many interactive elements, including diagnostic assessments, the book provides a toolkit for navigating such challenges as: *setting the right pace for growth, * extending product and service lines, * shifting from sales and revenue generation to margins and profits, * reinforcing customer loyalty, * and making the transition from informal to more process-oriented management practices. In an environment where over 50% of small businesses fail in the first year and 95% within five years, Leading Your Business to the Next Level will be your guide to achieving--and sustaining--success.