Letters That Land Orders

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Excerpt from Letters That Land Orders: Or How to Make Letters Sell GoodsWhen men first began to trade with one another, they were limited to dealings between friends and neighbors. But with the invention of printing, with facilities for travel and inter communication, rapid strides were made which gradually developed the great science of Busi ness. And as business activities spread outside of the community, it made necessary and gave birth to the Business Letter. But until the past few years the letter has never been fully appre ciated by business men. Years ago the letter writer took great pride in his penmanship and his ability to say one thing in as many different ways, using as many different words and ex pressions, as possible. Nowadays, the best let ter is the one that best gets directly to the point.'About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.