Letters That Land Orders

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Excerpt from Letters That Land Orders: Or How to Make Letters Sell Goods In presenting this work to the public, it is my firm belief that it will be found of inestimable value. On May 15th, 1911, Mr. Hugh Chalmers wrote me: "There is no question but what there is need in this country for a book on successful Sales Letters or successful Business Letters." The material for this book is taken directly from my files, and hence reports actualities. It is not merely a retrospective of theories. I have been paid a price for each letter in this book, and have only (in most cases) substituted fictitious firm names so that my clients will not be flooded with inquiries. The originals of any and all of these letters are on file at my office. The aggregate fees for the work here reproduced total many many times the selling price of the book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.