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- Managing in the Media
Managing in the Media
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-- Devised by a practising media manager-- Contributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmes-- Addresses all essential issues of managing media A useful reference for any media manager in print or screen-based mediaManaging the Media is for the practicing media manager working in the screen-based media industry. It amalgamates cultural theories, film and television analysis, management theories and media practice into a comprehensive text to provide a body of knowledge in one volume for the media manager.The convergence of the various media into some form of computer-based system often termed 'multimedia' or 'new media' requires a new set of management skills to be applied across all media. Managing the Media addresses many of the issues that arise due to 'cross-media' management and print-based managers will find this a particularly useful guide to new media.
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