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- Marketing challenges of the liberalised economy in the context of cell phone industry
Marketing challenges of the liberalised economy in the context of cell phone industry
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The introductory part of the study examines the business environment of the Indian Economy. It covers all aspects of the Indian business environment viz., economic, social, political, regulatory, cultural, and global. Sea changes have taken place in the Indian Economy in recent times, particularly after the liberal phase of economy after 1991. The researcher has discussed the recent mergers, acquisitions, and takeovers which are taking place in the business world in India. Side by side, FDIs and global endeavors by Indian companies have also been analytically and critically discussed in the first part of the study.
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