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  • Marketing Channels

Marketing Channels

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Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Folgt in ca. 15 Arbeitstagen

Preis

111,00 CHF