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- Marketing in Ten Easy Steps
Marketing in Ten Easy Steps
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Marketing in Ten Easy Steps is designed to help you develop a marketing plan to launch yourself, your product or service with a limited spend. Good practitioners apply a toolbox of marketing competencies to increase exposure for their brand, find sponsorship, provide publicity opportunities and reach clients.This workbook will look at:.Branding.Knowing yourself and your product or service.Identifying your target market.The 4P's - product, price, placement, promotion.A SWOT - strength, weaknesses, opportunities, threats.The press release.The photocall/media alert.Looking at sponsorship opportunities.Publicity and promotional partnerships, and.Building networks.It includes marketing examples to guide you.
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