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- Marketing Telecommunications Services: New Approaches for a Changing Environment
Marketing Telecommunications Services: New Approaches for a Changing Environment
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Marketing professionals will gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. It provides valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace.
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