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- Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works" introduces breakthrough marketing tools, tactics, and strategies for differentiating a company around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this books techniques are relentlessly entrepreneurial.
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