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- Markets in the Firm: A Market-Process Approach to Management
Markets in the Firm: A Market-Process Approach to Management
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Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In this book, the authors consider some of the implications for management of different views of the firm. They point to the need, in these days of global markets and increased uncertainty, for firms to be flexible and responsive to market-place requirements.
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