Mass Customization

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This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.

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Produktinformation

Artikelnummer 9781441940766
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor Blecker, Thorsten / Friedrich, Gerhard
Einband C, Operations Management, Operations Research/Decision Theory, Industrial and Production Engineering, Engineering Economics, Organization, Logistics, Marketing, Marketing, Business and Management, general, Operations Research and Decision Theory, Industrial Management, Business and Management, Management science, Production management, Operations Research, Decision Making, Industrial Engineering, Production engineering, Engineering economics, Engineering economy, Business, Operational research, Management decision making, Engineering: general, Management of specific areas, Sales & marketing, Market research, Business & management, Kartonierter Einband (Kt)
Sprache eng
Seiten 282
Verlag Springer Nature EN
Reihe International Series in Operations Research & Management Science
Publikationsjahr 2011

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