Mastering Google AdWords

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Let's face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest. Table of Contents:Chapter 1 - What Is Google AdWords?Chapter 2 - How Google AdWords WorksChapter 3 - Pros and Cons of Google AdWordsChapter 4 - Key Parts of a Google AdWords ListingChapter 5 - How to Sign Up and Set Up PaymentsChapter 6 - Adjusting Access LevelsChapter 7 - Linking AccountsChapter 8 - Choosing KeywordsChapter 9 - Keyword MatchesChapter 10 - Setting Up Ad GroupsChapter 11 - Types of Campaigns and Their GoalsChapter 12 - Starting a CampaignChapter 13 - Getting Your Ad Groups PreparedChapter 14 - Creating Your AdsChapter 15 - How to Write the Best AdsChapter 16 - Requirements of Your AdWords AdChapter 17 - Targeting Specific Geographic SpacesChapter 18 - Linking to Google MapsChapter 19 - Targeting Specific DemographicsChapter 20 - Creating AudiencesChapter 21 - Using the Keyword PlannerChapter 22 - Reviewing Your Landing PagesChapter 23 - Ad Preview and DiagnosisChapter 24 - Establishing Ad ExtensionsChapter 25 - Automatic Ad ExtensionsChapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 - Bidding Options and How to Set ValuesChapter 28 - How Are the Order and Cost Determined?Chapter 29 - The Quality Score and How to Improve ItChapter 30 - Conversion TrackingChapter 31 - Policies for the Use of Keywords and Ad ContentChapter 32 - Copyright or Trademark AuthenticationChapter 33 - Using the Search NetworkChapter 34 - Using the Display NetworkChapter 35 - Running a Display CampaignChapter 36 - Running a Shopping CampaignChapter 37 - Creating a Video CampaignChapter 38 - Universal App CampaignChapter 39 - The Express PlatformChapter 40 - Working With SalesforceChapter 41 - Creating Automated RulesChapter 42 - Content ExclusionsChapter 43 - A/B TestingChapter 44 - Checking Analytics (and Linking Google Analytics)Chapter 45 - Finding Special AdWords DealsChapter 46 - Cancelling AdWords For a valuable experience, order your copy today.