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- Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition
Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition
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The Sales Engineers Handbook Fourth Edition. This bestselling book -- now in its Fourth Edition has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the
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