Measuring Sex Stereotypes

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An exploration of contemporary sex stereotypes and their prevalence in different cultures is provided in this volume. The authors surpass previous studies in three areas: their data covers thirty nations, they test both children and adults and they examine their findings from three theoretical perspectives - affective meanings, ego states and psychological needs. They also examine the practical implications of pan-cultural stereotypes. Since the publication of the original 1982 edition, new adult data from Singapore and Portugal have also been included.

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