Media ethics and its relevance in contemporary era

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INTRODUCTION Today we are living in a global village or global family within which there are various villages or families just like there are various forms of life as expressed by later Wittgenstein in his celebrated book Philosophical Investigations. The role of media is colossal in the formation of global society or community. Global opinion or global decision is made possible through the voices coming through media. Why do media matter to philosophy and ethics? This is the main contention of this doctoral dissertation. It will explore and examine the ethical relevance of media from different perspectives. Indeed, there is no question of doubt that media over the course of history and more importantly with the blessing of science and technology has developed a lot. In fact, the role of media was very much prominent and present in the past. However, it was not as much as pronounced as it is at present with the bliss of technology. The role of media in present day scenario is prolific and nobody can survive in the world in a real sense of the term without taking help from media. At present, media is not merely brought the message, rather it is equally entwined with various other professions, including economics, politics and what not. Thus, in a nutshell, media as a whole is related to every other human life. It addresses issues like politics, economics, social activities, heath care, food habits, clothing and what not. It opens up everything before us what is going around. In short, the present generation is the slave of media. It thus seems to us that the plural noun 'media' refers to the internet would be treated as an unremarkable common place in today's environment. Nobody can deny it. It requires a huge transformation of the mind-set of the people. People who were already habituated in preinternet time cannot survive at present day environment without setting the exposure of internet. Thus, one has to cope- up with 'new media' instead of 'old media'. With the advent,