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- The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation
The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation
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Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.
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