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  • Micro Business Adoption of E-business in NSW, Australia

Micro Business Adoption of E-business in NSW, Australia

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This research was conducted using a multiple single-case studies methodology to gain a deeper understanding of the adoption factors behind New South Wales (NSW) micro enterprises owners' decision to implement e-business and their perception of the Australian governments' induced factors that may influence them to adopt the technology. These induced factors were examined through the conceptual Technological-Organisation-Environment (TOE) framework, Institutional Theory, Task Technology Fit and User resistance theory. The research investigated the leadership role of the government's e-government initiatives, the regulatory framework, financial, human, and information and communications technology infrastructure to support micro businesses in adopting e-business.
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74,00 CHF