Modern Business Writing

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Excerpt from Modern Business Writing: Study of the Principles, Underlying Effective Advertisements, and Business Letters These fundamental principles underlying the selling appeal are dis cussed and analyzed, step by step, in the first chapters of this book. Their practical application is made clear by the analyzing of a large number of business letters and advertisements which are quoted for purposes of illustration. This procedure, which is followed throughout the book, gives to the discussion a highly practical, rather than a merely theoretical value. Literally thousands of business letters and adver tisements, embodying the practice of many of the most successful Ameri can business concerns, have been carefully studied in selecting the specimens quoted. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.