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- MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
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Stay up with the latest marketing developments with this essential book!
Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, E"ssentials of Marketing, " Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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