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- MS-65 Marketing of Services
MS-65 Marketing of Services
Angebote / Angebote:
MS-65 Marketing of Services
Block 1 - Services Marketing - An Introduction
Marketing of Services:conceptual Framework
Role of Services in Economy
International Trade in Services, The WTO and India
Consumer Behaviour in Services
Block 2 - Services Marketing Mix
Product and Pricing Decisions
Place and Promotion Decisions
Extended Marketing Mix for Services
Block 3 - Strategic Issues
Service Quality
Managing Demand and Capacity
Customer Retention
Block 4 - Sectoral Applications-I
Financial Services
Tourism and Hospitality Services
Health Services
Case Study : Serving the Global India
Block 5 - Sectoral Applications-II
Educational Services
Professional Support Services : Advertising Agencies
Telecommunication Services
Product Support Services
Total-5, Solved-5, Unsolved-0
June (2011-2013)
December (2011-2012)
Folgt in ca. 10 Arbeitstagen