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- No B.S. Guide to Brand-Building by Direct Response
No B.S. Guide to Brand-Building by Direct Response
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup
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