Non-Obvious Thinking

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An ambitious and useful guide to anticipate and win the future.A bestselling futurist and a pioneering venture capitalist collaborate on a highly actionable guide to how anyone can have better ideas ... and put them into action.For the past twenty years, Ben DuPont has hosted an unusual mix of U.S. Senators, CEOs, and Nobel Prize laureates alongside entrepreneurs, musicians, and students for a unique dinner where each participant is challenged to share their best world-changing idea ... in two minutes or less. Back in 2011, Rohit Bhargava first published his own "non-obvious" trend report that would soon go viral and offer insights that would captivate more than a million readers over the decade to follow, culminating in his #1 WSJ Bestselling book Non-Obvious Megatrends. Now for the first time ever, this unique duo comes together to offer an original look at what it really takes to shift your thinking to be non-obvious. It all starts with the SIFT method which involves four straightforward steps--creating SPACE for new ideas, learning to uncover INSIGHTS, training your ability to adjust FOCUS, and finally taking time to define the TWIST. If you want to have bolder ideas, learn to think like a futurist and hone your abilities to find the patterns of everyday life that most of us ignore, this book will help. Written in a highly actionable style and filled with practical exercises and new habits you can start to implement immediately, Non-Obvious Thinking is your handbook to shift your perspective and become a non-obvious thinker for yourself.