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Omnirelevance
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Why are advertisers better at getting a product message out than churches are with a message that matters?Too many churches are in a time capsule, their message being caught in a temporal loop and completely irrelevant to today's audience. For those who desire to have an even greater impact on society and fulfill the Great Commission, Omnirelevance is an essential field guide to connecting the timeless word of hope to a changing culture and breaking a pattern of irrelevance.
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