Personal Branding Secrets for Beginners: A Short and Simple Guide to Getting Started with Your Personal Brand

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Take the Mystery Out of Personal Branding Are you just getting started with personal branding? Not really sure what personal branding is or why it's important? Have you heard the buzz about personal branding and want to learn more about what it means for you? For anyone who is new to the concept of personal branding, or is looking for a quick and useful refresher, this book will serve you well. Deliberately designed to be brief, direct, and useful, Personal Branding Secrets for Beginners delivers on its promise. In this book, #1 Amazon bestselling author Mary Lou Kayser answers some of the most frequently asked questions about personal branding and why it's an essential leadership component of any professional's life in the 21st century. Personal branding doesn't have to be mysterious -- or complicated. This book is a great place to start with the basics. "The techniques in this book help everyone -- from college grads beginning their careers to seasoned veterans managing a rapidly-changing workplace -- to build, nurture and protect their brand of one." -J. Lopez, Nike "I loved the simplicity and quality of the content!" -M. Barnett, Microsoft